Welcome to Automating Business
Hi, I’m Hans J. Huber, and I’m thrilled to share my passion for technology and innovation with you through Automating Business: AI Insights by Hans J. Huber. This blog is my platform for exploring the transformative power of artificial intelligence (AI), Industry 4.0, and automation in reshaping businesses and driving sustainable growth.

What You’ll Find Here
This blog is dedicated to unpacking the immense potential of AI and automation in business. Whether you’re exploring how AI can streamline your operations, enhance decision-making, or unlock new opportunities, my goal is to provide actionable insights, practical tools, and forward-thinking strategies. In this blog, I test tools, analyze and discuss trends and map out new opportunities. Most importantly, I provide actionable insights which help you in your business.
For you, dear reader, this means you can use this blog to kick-start your AI journey, stay up-to-date, and gain new insights.
A Journey Through Innovation
With decades of experience at the intersection of technology and strategy, my career has been defined by leveraging cutting-edge solutions to create real-world value. In my professional live in various business driver positions, I’ve always been drawn to initiatives that bridge technology with practical, customer-focused outcomes. This blog is my private blog… the opinions expressed here are purely my own and do not represent the opinions of any other organizations where I might be involved.
Why I’m Passionate About AI
AI is not just a buzzword—it’s a catalyst for change. I’ve seen firsthand how its integration can transform industries, from manufacturing and logistics to marketing and beyond. By sharing my experiences and perspectives, I hope to empower others to embrace this technology and harness its potential responsibly. And AI is still just at its beginning… the speed of improvements is exponential. The opportunities are vast.
I am born in the 1970s in the South West of Germany close to the Black Forest. My passion for computers started as a child and my first own computer was an Amstrad CPC 464 (which was sold in Germany under the Schneider brand). Later followed an Atari ST. I guess my first contact with Artificial Intelligence was a program called “Eliza”, developed by the German computer scientist Joseph Weizenbaum when he was at the MIT. Eliza was an early example of natural language processing. It was possible to ask questions and ELIZA would kind of rephrase them and start a conversation. This was still very simple compared to what we know today. If you are curious, check out the web version of ELIZA.
The interest was born and in different iterations and phases always nurtured. With today’s possibilities, AI is a game changer for the industry, for the society, for business. That is what I find fascinating about it.
Join Me on This Journey
Whether you’re a seasoned professional, an entrepreneur, or simply curious about the future of technology, Automating Business is a space for inspiration and collaboration. Together, we’ll explore the trends, tools, and innovations shaping the next era of business.
Let’s build a smarter, more automated tomorrow—starting today. Feel free to connect with me on LinkedIn or drop me a message to share your thoughts or ideas.
Thank you for being here, and I look forward to taking this journey with you!

“Efficiency is doing things right; effectiveness is doing the right things.” — Peter F. Drucker (Author & Management Theory Pioneer)
From: Drucker, Peter F. (1973). Management: Tasks, Responsibilities, Practices
“Rather than wringing our hands about robots taking over the world, smart organizations will embrace strategic automation use cases.” — Clara Shih (CEO of Salesforce AI)
From: Akasa Blog – 32 of the Best AI and Automation Quotes To Inspire Healthcare Leaders

Hans J. Huber
Automating Business with AI